AIS Gets a Makeover
AIS launches a new corporate branding campaign to bring the company to the next level. To kick off the campaign AIS has introduced a new logo, offering an enhanced, mature look reflecting the significant growth and success the company has endured over the last few years. AIS’ new look represents the evolution of the company to a nationally known systems furniture provider, accepted by clients, designers, and dealers.
Additional changes within the branding campaign include the enhancement of print, web, and electronic communications to include a more sleek and linear design. AIS plans to integrate these changes over the next 6-9 months.
"We've reached a point in our growth where it is time to re-introduce our core image to the market. As more Fortune 500 companies and design firms are now turning to AIS as a systems furniture solution, we feel it is important our image reflects who we are - a lean, top quality value solutions provider," comments Michael DuGally, Executive Vice President.
A core component of the new logo is the unique green tone color icon, representing the company's rapidly expanding environmental initiatives. Additionally, AIS has formally dropped the previous long form name of Affordable Interior Systems. The acronym AIS signifies the simplicity of working with the company from a dealer, client, or designer perspective.
For more information on AIS, visit: www.ais-inc.com.